Hilton Hotel Group analyzed the change in travel habits during the pandemic. The fact that healthy living has come to the fore due to the pandemic has increased people’s interest in issues such as sports and nutrition. According to the research, digital solutions increasing with the pandemic seem to increase travelers’ demand for digital and online applications such as contactless check-in…
The research titled “2022 Traveler: Rising Trends and Reshaped Traveler Definition” conducted by Hilton, which analyzed the change in travel habits worldwide during the pandemic period, reveals that there have been radical changes in travel habits since last year. According to the research of Hilton, which has hosted approximately 3 billion visitors since its establishment, from loyalty programs to food preferences, from sustainability solutions to design; The pandemic has caused huge differences in people’s travel expectations.
Interest in traveling with pets has increased
According to the research, with healthy living coming to the fore, people’s sports and exercise habits have changed. The increasing interest in health services has brought with it the demand for spa and holistic holiday experiences. The quarantine period, when everyone started cooking different delicacies such as sourdough bread at home, also affected the interest in gastronomy travels. In addition, as the increase in the pet ownership rate during the epidemic increased the interest in traveling with pets, hotels began to create areas where animals can spend time, such as dog parks.
Another concept that has increased in popularity since last year is sustainability. People are starting to turn to solar-powered ovens and electric scooters, paying more attention to the sustainability of the planet. While the Do It Yourself (DIY) trend, the tendency to grow plants and the search for space to work remotely are changing people’s perception of hotel architecture, increasing personalized opportunities and advantages for customers with the rise of loyalty programs have become more prominent. Hilton President and CEO’ water Chris Nassetta said, “The world, especially the hospitality industry, has experienced great change in the last two years. As seen from this analysis, travel habits, guest demands and interests have changed. As Hilton, we kept our finger on the pulse of demands to ensure that our guests’ accommodation experience adapts to today’s trends. Looking ahead, we see that the travel trend is gaining momentum again. “We are happy to contribute to the increase of this momentum,” he said. Hilton’s report includes trends that encourage innovation in the tourism sector, both inside and outside the hotel. While each trend reveals specific insights and data that drive change; He summarizes the definition of traveler, which has been reshaped with the pandemic, in four items:
*Chaos brought productivity. The conveniences provided will also be sought in travel: People have adopted innovative solutions in many areas of their lives. For this reason, it is expected that the demand for solutions such as contactless check-in and check-out and digital keys will increase during the holidays.
*The importance given to health will go beyond gyms: Changing routines and habits with the new working order show that travelers will devote more time to sports during their travels.
*Travelers who acquire new interests will have more refined tastes and preferences: New and refreshed hobbies lead travelers to become more knowledgeable and sophisticated in 2022. It is thought that people’s tendency to plan trips integrated with their hobbies will increase the demand for sports and gastronomy travels.
*People will start to be more attentive to their surroundings: It is predicted that being separated from family and friends during the pandemic will increase crowded trips involving extended families in 2022. In addition, people are expected to turn to brands that are more sensitive to environmental and social issues when planning their travels. Clinical Psychologist Dr. sees travel as a vital part of mental health. Kate Cummins said: “The pandemic has impacted the travel industry. However, the pandemic has also had significant psychological effects on travelers. Although travelers’ habits change, the positive effects of traveling on psychology remain the same. “It is an undeniable fact that travels after two difficult years will have positive psychological effects on people,” he said.
*Source ”hotelrestaurantmagazine”
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